HOMESAVVI NAMES JAY BOSWELL VP SALES
Online home remodeling resource appoints industry vetean to top sales position

SEATTLE (July 22, 2009) – HomeSavvi (http://www.homesavvi.com), the premier online resource for home remodeling, announces the appointment of Jay Boswell as vice president of sales.  In his new role, Boswell will be responsible for expansion into new markets, generating new business relationships with key industry professionals and retailers, and achieving annual revenue targets.

 “We are extremely excited to have an executive with Jay’s experience and talent come on board at HomeSavvi,” said Villette Nolon, co-founder and CEO of HomeSavvi.  “His leadership and executive sales skills, coupled with deep industry knowledge, make him the ideal person to lead HomeSavvi’s growth.”

Boswell has more than 25 years in the home improvement industry.   Most recently, Boswell served as director of market development for Homax Group, Inc., a leading supplier of DIY and professional home improvement products.  Boswell drove Homax’s growth in its professional distribution channel to 212 percent over the company target and launched new products in more than 10,000 retail locations.  In addition to sales and marketing functions, Boswell provided key input to the research and development team on new product development and current product improvement.

“This is an amazing opportunity to help grow a new company that is creating a new model in the home improvement industry,” said Boswell.  “HomeSavvi has a fresh and innovative approach, helping local businesses leverage the Internet in a new way.”

Prior to Homax, Boswell spent four years leading the sales and marketing turnaround of SPRAYTEX, Inc. a leading manufacturer of aerosol wall and ceiling repair textures.    Through the sales processes he instituted, sales increased 54 percent and gross profit increased 11 percent.  From 1990 to 2001, Boswell served as vice president of sales for manufacturer’s representative agency DTB, Inc., which represents Skil-Bosch Company, Swiss Army Brand®, Goof-Off® and Saint-Gobain among other brands.  At DTB, he managed the sales and merchandising staff for all regionally-based accounts resulting in annualized sales growth of 21 percent and impacted business partner revenue by more than 200 percent.
Boswell began his career as a general manager at DTS, Inc., a regional distributor of professional hand tools.  In his seven years at DTS, Inc., he established the company’s first Northwest presence and hired, trained and managed the sales team for the five-state territory.  

Boswell is a graduate of Central Washington University with a bachelor’s degree in business administration and finance.

About HomeSavvi (www.homesavvi.com)

HomeSavvi is a homeowner's complete online guide through the entire home remodeling process, from start to finish. Consumers can access expert advice, local resources and professional assistance with home improvement and remodeling projects. HomeSavvi features a comprehensive remodeling resource directory, informative articles from trusted professionals, a forum where homeowners can meet local professionals and view their projects and the latest news about eco-friendly building products and energy efficient initiatives. 

For more information, please visit us online at www.homesavvi.com. Follow us on Twitter!

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Media Contact:        Abby Calvo
                                BrandSoul Communications
                                (206) 605-2976
                                press@homesavvi.com